Parc Central
Client: University project
Year:
Valencia’s Parc Central is a vibrant and inclusive urban green space where nature, culture, and sport coexist. Its visual identity uses the exquisite corpse technique, merging independent elements into a dynamic system that reflects the park’s diverse activities and interactions.
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The identity builds on this artistic method of collective creation, uniting fragments into a coherent composition. This approach mirrors the park’s diversity of uses and social interactions, generating a flexible, evolving, and dynamic graphic system that adapts to the changing activities and experiences within the space.
The system is modular, allowing graphics to shift, overlap, and recombine depending on context—signage, print, digital applications, or event communication. Colors, patterns, and forms are inspired by the park’s natural elements, cultural landmarks, and sporting infrastructure, creating a visual language that feels alive and responsive.
Through this approach, the visual identity not only represents the park aesthetically but also reinforces its role as an inclusive, welcoming, and participatory urban environment, where design supports legibility, accessibility, and a sense of belonging for all visitors.
Parc Central audiovisual content
