Senda
Client: University project
Year:
Senda is a digital payment solution designed for people over 70 who need to make online transactions securely and easily. Through a wallet linked to a physical or digital card, it allows users to pay without exposing their main bank account or relying on complex applications, promoting independence and reducing digital exclusion.
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This project arose from identifying the barriers this group faces in digital environments, such as distrust of online payments, dependence on family members, and the loss of social and well-being opportunities. The lack of accessible tools not only limits their autonomy but also their active participation in daily life.
Based on these insights, Senda proposes a system that prioritizes clarity, trust, and ease of use, eliminating the need to interact with traditional banking environments. In this way, it positions itself as a safe and accessible way to pay online without fear of scams, returning control to users.
Its impact translates into the restoration of autonomy for a key group, while generating value for institutions and communities by fostering more active and secure inclusion.
Senda audiovisual content
